When it comes to Breast Cancer Awareness, several organizations turn their efforts towards prevention and self-exam initiatives. With massive new cases of breast cancer diagnosed each year globally, preventative care and early diagnoses are more critical than ever. Mcdonalds Coin (MCDC) gamified token on xDai has launched a new social media photo filter, McTitty Challenge to support these organizations. Mcdonalds Coin aims to spread awareness and encourage charitable donations to organizations supporting those struggling with breast cancer. To participate, take exciting photographs of friends, loved ones, enemies, frenemies, and willing acquaintances using the McTitty Challenge filter. Then proceed to post these pictures to social media with the tag #McTittyChallenge #MCDC. Then you are required to tag three friends to do the McTitty Challenge and share everywhere. https://www.instagram.com/explore/tags/mctittychallenge/?hl=en https://twitter.com/hashtag/MctittyChallenge?src=hashtag_click https://web.facebook.com/hashtag/mctittychallenge Lastly, you are required to donate to your breast cancer organization of choice.